Scaling Growth & Demand Generation

Scaling Growth

Growth Marketing

Growth marketing and demand generation are two of the hottest marketing trends that organizations are using to increase leads and drive revenue growth. Growth marketing is a data driven marketing practice that is constantly evolving. It utilizes data gained through marketing campaigns and other facets of the customer journey to adjust messaging to drive new growth. The backbone of growth marketing is consumer data and because of this, growth marketers are always testing new ideas and using data from those tests to measure the results. If the data shows that something isn’t working, they’ll quickly move on to something else. The goal of growth marketing is to cost-effectively acquire new customers. To do this, growth marketing focuses on three key areas:

• Acquisition

• Activation

• Retention

By driving results in these three areas, growth marketing creates a flywheel effect that drives exponential growth. Using data, growth marketing identifies which marketing activities are most effective at driving conversions. That data is then used to optimize campaigns and continue to drive growth. Growth marketing is an essential strategy for any business that wants to scale.

Demand Generation

Demand generation is the creation of interest and awareness for a product or service with the goal of driving sales. Basically, you are trying to create awareness and a buzz so that people want what you are offering. In short, generating demand for a product or service. Demand generation encompasses a wide range of marketing activities including (but not limited to) content marketing, email marketing, event marketing, and webinars, just to name a few. The common thread is that all these activities are focused on creating awareness and interest in a product or service with the goal of driving sales.

Demand generation is a critical part of any successful marketing strategy. Here are a few things to keep in mind before diving deep into a strategy:

1. You need a clear understanding of your target audience and what they’re looking for.

2. You need to create attractive and compelling content that speaks your target audiences needs.

3. You should promote your content through various channels, including email, social media, and paid advertising.

By taking the time to create awareness and generate interest in your products or services, you’ll be able to drive more sales and grow your business.

For more information on how MTSC can help your organization scale and generate demand, call 914.488.4016 or email info@getMTSC.com.